The Kodak Study

Everyone knows that if you cut prices and don’t increase sales, your profit will go down. That’s basic math. But if you stop to examine how much you need to increase sales to allow for even a small price cut, it starts to get a bit scary. Kodak—the old film and camera company—did such a […]

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What is insurance?

This seems like a pretty easy one. Most people have insurance, and everyone knows, generally, how it works. Right? Well, yes and no. In an economic sense, insurance lets us put more of our capital into running our business. Rather than having to set aside a large stash of money for a malpractice suit or […]

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