Marginal Cost

When you work to increase sales of a certain treatment, service or product, it’s important to consider the marginal cost. Marginal cost is the amount of money, time, etc. it takes for you to produce one more of the service or product. This is separate from the fixed cost, which is the same whether you […]

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The Kodak Study

Everyone knows that if you cut prices and don’t increase sales, your profit will go down. That’s basic math. But if you stop to examine how much you need to increase sales to allow for even a small price cut, it starts to get a bit scary. Kodak—the old film and camera company—did such a […]

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