Toothonomics

Effective marketing strategies

Posted on December 2, 2020December 2, 2020 by petcle4_0pe6po

An effective marketing strategy is vital to a successful dental practice. This month on the Toothonomics podcast we are joined by Cody Butler as he shares the keys to running a great marketing campaign. Listen on your favorite podcast player: https://podcasts.apple.com/us/podcast/effective-marketing-strategies/id1526007474?i=1000501048362 https://open.spotify.com/episode/1DoxsuDXrN6FlIoCWjlYdX https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjUyNTgzLnJzcw/episode/QnV6enNwcm91dC02NjM2MDc5?sa=X&ved=0CAQQkfYCahcKEwjQjp_RzK_tAhUAAAAAHQAAAAAQAQ

Teledentistry podcast

Posted on August 5, 2020August 5, 2020 by petcle4_0pe6po

We’re excited to release the first episode of the Toothonomics podcast. Dr. Arash Hakhamian, DDS, Dentulu CEO, joins us to discuss how your office can use teledentistry to better care for your patients and attract new patients. You can listen on most podcast players, including Apple, Spotify and Google. You can also listen here: Please […]

Coming Soon: Toothonomics podcast

Posted on July 21, 2020July 22, 2020 by petcle4_0pe6po

We are excited to announce that we’re about to release our first Toothonomics podcast. We’ve got a few episode in production and plan to release two episodes a month, starting in August 2020. Like the rest of Toothonomics, our podcast will focus on the economics and business of running a dental office. We’ve got a […]

Marginal Cost

Posted on July 18, 2020July 22, 2020 by petcle4_0pe6po

When you work to increase sales of a certain treatment, service or product, it’s important to consider the marginal cost. Marginal cost is the amount of money, time, etc. it takes for you to produce one more of the service or product. This is separate from the fixed cost, which is the same whether you […]

What we can learn from Costco

Posted on July 14, 2020July 15, 2020 by petcle4_0pe6po

On its surface, Costco seems like an odd place for a dentist to go to learn about how to run a dental office. Costco sells giant packages of toilet paper and cereal at a large scale. Dentists deal with individual patients and offer treatment plans specific to a given patient. But when we look a […]

Toothonomics 101: Accounts Payable

Posted on July 11, 2020July 29, 2020 by petcle4_0pe6po

Last week we looked at accounts receivable. Now we’re going to take a look at accounts payable. Your accounts payable are all the money you owe your vendors. Accounts payable typically do not charge interest and are typically due within 90 days. Loans and mortgages are not included in accounts payable. The key point here […]

The new fear of the dentist

Posted on July 7, 2020July 8, 2020 by petcle4_0pe6po

Dental offices are safe. We take all sorts of precautions even in the best of times. And now, we’ve doubled down on those precautions. But patients may not know that. In fact, patients are so scared of any medical visits—even the urgent ones—that major medical organizations are starting an ad campaign to reassure people it […]

Toothonomics 101: Accounts receivable

Posted on July 3, 2020July 7, 2020 by petcle4_0pe6po

People owe you money. As long as you are in practice, people will always own you money. The money they owe is called accounts receivable. From the time you issue a bill to the time the person pays, the money is in accounts receivable. Basically, you’re giving the people who owe you money an interest-free […]

The Kodak Study

Posted on June 30, 2020June 30, 2020 by petcle4_0pe6po

Everyone knows that if you cut prices and don’t increase sales, your profit will go down. That’s basic math. But if you stop to examine how much you need to increase sales to allow for even a small price cut, it starts to get a bit scary. Kodak—the old film and camera company—did such a […]

Toothonomics 101: The Sunk Cost Fallacy

Posted on June 26, 2020June 26, 2020 by petcle4_0pe6po

A lot is changing these days, with updated guidance from the CDC, OHSA and ADA coming more frequently than typical. And things we spent money on yesterday may no longer be useful tomorrow. So it seems like an apt time to look at the sunk cost fallacy. First, let’s define what a sunk cost is. […]